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  • Steff Booth

What makes a good client?

Do you believe that the customer is always right? Anyone who has ever worked within the service industry may well disagree.

The truth is, no two customers are the same. Since becoming Girl Friday, I have had the pleasure of working with some lovely people and every one of them is different. When I first set up my business seven years ago, I have to admit that I truly believed that my customers were going to be cash-rich, time-poor business and home owners who would happily employ the services of a local lady to take some of their unwanted tasks away from them. Boy, was I wrong!

In reality, my clients fit into two distinct categories; small business owners who don’t have huge corporate budgets and domestic clients within completely ordinary households. And the common denominator is undoubtedly…time! The people who have enlisted my help, have done so because they value their time and that’s something that I could guarantee giving them back.

And these clients include: ex-military intelligence specialists, trade and retail businesses, an institute, a barrister, business consultants, teachers, a stock controller, psychologists, an investment banker, a patisserie owner, business journalists, authors, a university researcher, a TV producer, an interior designer, a fashion designer, a makeup artist, a tailor, a fitness expert and a nanny.

It turns out that people/businesses with larger bank balances, are far less likely to spend their money on a little extra help as they don’t understand the value that someone like myself can provide. Not one client I have worked with over the last seven years, whether business or domestic, has been of higher than average wealth.

My clients employ me to undertake a multitude of services and they all have very different personalities, however, there are some quite specific similarities in their reasons for requesting my assistance. Looking back at every one of the clients I have worked with, they all fit into at least one of the categories below.

Top five traits of my business clients:

1. Businesses who don’t need/can’t afford to take on an employee

2. Professional people who need assistance with their private affairs

3. Companies who need specialist services on an ad hoc basis

4. Businesses who need cover when staff are away

5. Companies who only need an extra pair of hands occasionally

Top five traits of my domestic clients:

1. Professional people who work 60+ hours a week

2. People who are overwhelmed by the task in hand

3. Full time workers who value their spare time

4. Individuals who have no idea where to start with a project

5. People who have a one-off project requiring assistance

Although I’m not always able to take on every project I am contacted about due to the restriction of hours in a day, I also have the flexibility of being able to choose the people that I work with. If I don’t believe that I’m the best person for the job, then I’m more than happy to get in touch with other VAs within my network or suggest alternative solutions which would be a better fit for them.

So what are the things that I am looking for in a client? Here’s my wish list:

1. Someone who needs / will appreciate my help and who settles their invoice on time.

Simple but true!

So if you require some help from a Virtual Assistant and you fit the bill for my client wish list, do feel free to get in touch with Girl Friday. I’ll do everything I can to help you.



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